Forecast to reach $186.3 billion by the year 2015, the global market for confectionery products is driven by the growing popularity of sugar-free categories, exotic flavors, and region-specific products, according to a report by Global Industry Analysts.

In many of the matured markets and in few developing countries, premium products came to the market's rescue and revived the slack in pace. Despite decline in demand due to recession, sales of premium chocolates grew by 5 percent during 2008, owing mainly to perceived health benefits.

 

Fortified chocolate bars are trying to grab share in the nutrition and energy bars market. Latest findings that brought to light the possible health benefits of consuming dark chocolates resulted in increased sales in the segment," said the market analysts.